Palermo is the neighborhood where everything happens. Palermo Soho and Palermo Hollywood present an attractive fashion and interior design synergy. During the day, its store windows stir the curiosity of both newcomers and regular Palermo visitors. Having lunch or just a cup of coffee at any corner is always a pleasure. When the sun goes down, the neighborhood becomes the main host of the never-ending Buenos Aires nights. Ethnic or Argentine food, fashionable clubs or bohemian cafés … the array of choices is endless and there is just one purpose: making each evening unforgettable.